Subtractive
A new product studio based in NYC.
We design, build and launch products that people love.
We have deep expertise across the full spectrum of product & brand strategy, research, design & engineering.
We partner with early-stage founders and growth-stage companies looking for more velocity and creative spark. We've developed a proven playbook for rapidly designing, building and launching products that people genuinely love to use.
Our work
We've successfully brought a variety of software products to market, from modern B2B project management to D2C Type 1 diabetes and food allergy management.
“Thank you ❤️ this is a total game changer”
We have several software and hardware projects in the works, including a novel smartwatch for Type 1 diabetes parents and kids. The watch presents CGM data playfully, and lets the wearer know their blood glucose discretely using taps on the wrist that speed up or slow down depending on their blood glucose trend.
“My son has been dying for something like this!”
Who we are
Subtractive was founded by Andrew Childs, a veteran product designer, engineer & entrepreneur that previously co-founded the project management company Shortcut.
Get in Touch
We selectively take on outside projects and are always looking for collaborators. If you're ready to make something delightful, let's talk: hello@subtractive.computer